項(xiàng)目名稱：綠地 海珀·旭輝   售樓處

　　Project name: Sales Center of H P SUN Greenland Group

　　建設(shè)地點(diǎn)：上海龍華西路

　　Construction site: West Longhua Road, Shanghai.

　　主要材料：酸枝木、黃金木紋大理石、西班牙米黃、烤瓷玻璃、白色噴漆

　　Main materials: Branch Wood, Golden Wood Grain Marble, Crema Marfil, Ceramic Glass and White Spray-Paint.

　　面積：1030平方米

　　Area: 1030㎡

　　完成時(shí)間：2011年10月

　　Date of completion: October, 2011

　　主設(shè)計(jì)師：連自成 (臺(tái)灣)

　　Chief designer: LIEN,TZU-CHENG (Taiwan)

　　參與設(shè)計(jì)師：虞苗、趙春蕾

　　Designers: Yu Miao, Zhao Chunlei

　　本售樓處的概念是將整個(gè)樓盤作為一個(gè)精品的品牌去包裝，而海珀旭輝這個(gè)品牌有四個(gè)主要特質(zhì)：獨(dú)特（UNIQUE）、精品（BOUTIQUE）、舒適（COMFORT）、現(xiàn)代感（CONTEMPORARY）。而這幾個(gè)元素構(gòu)成了這個(gè)項(xiàng)目的本質(zhì)精神，也就是去打造一個(gè)新一代豪宅的典范。本案基地由一個(gè)商業(yè)區(qū)塊，另增加一個(gè)獨(dú)特的雙回旋現(xiàn)代建筑體組成。在迎賓區(qū)段以環(huán)形的獨(dú)特方式呈現(xiàn)，而迎賓柜臺(tái)靈感來自精品的環(huán)戒，安置于角落去化解空間的不規(guī)則感，加上頂面運(yùn)用灰鏡結(jié)合燈光將整體空間視覺向上延伸。造成了既獨(dú)特又戲劇化的空間張力，而面對(duì)街景采光墻面，運(yùn)用立體條狀的造型讓光線進(jìn)入室內(nèi)時(shí)，增加了立體層次感，地面的圖形運(yùn)用是為了連接立面的色彩，并貫穿接待區(qū)與沙盤區(qū)同時(shí)在視覺上達(dá)到連續(xù)而不間斷的視覺感受，沙盤區(qū)的獨(dú)特放射形水晶吊燈，強(qiáng)調(diào)本樓盤的獨(dú)特性。并運(yùn)用氛圍LED光墻及建筑上的天光。將洽談區(qū)與VIP區(qū)置于安排在天光之下，讓客戶感受時(shí)刻不斷變換的光影。

　　The concept of the sales center lies in packaging the whole real estate as a boutique brand. There are four central traits endowed on the brand H P SUN, namely, UNIQUE, BOUTIQUE, COMFORT and CONTEMPORARY, which constitute the intrinsic essence of the project, that is, creating a model of a new generation mansion. This project includes a business block and a unique double-rotary contemporary building. The reception is designed in the mode of a ring-like shape, which was inspired by the jewelry ring. The reception cabinets are arranged in the corners to neutralize the sense of spatial irregularity; and with the combination of the grey mirrors adopted on the ceiling surface and the illumination design, the overall space is visually extended。If creates a unique, yet dramatic spatial tension. In addition, the lighting wall space facing the streetscape employs solid strip-shaped modeling to introduce light into indoor space, in order to create a three-dimensional sense; graphics on the floor are employed for the color conformity in the elevation and to create a ceaseless visual sense by stretching to the reception area and architecture model area; the special radioactive crystal lighting in the architecture model area is employed to emphasize the uniqueness of the real estate; atmospheric LED light walls and daylight together allow the negotiation area and VIP area under daylight illumination, so that clients will enjoy the view of the shifting light and shade.

　　在視覺計(jì)劃上，精心安排將本樓盤LOGO緊密的跟空間結(jié)合在一起，例如從入口的把手，天花鏡面上，甚至在墻面上做浮雕的處理，都不斷地將精品品牌的意象自然地刻印入客戶腦海中，另外精心的為客戶設(shè)計(jì)了四個(gè)不同風(fēng)格的VIP室，分別為現(xiàn)代復(fù)古風(fēng)格、精品華麗風(fēng)格，東方風(fēng)格及流行時(shí)尚風(fēng)格，客戶可選擇自己所喜好的風(fēng)格空間進(jìn)行商務(wù)洽談。

　　In visual design of the project, the LOGO of the real estate is elaborately arranged and closely integrated with the spatial design. For example, the image of a boutique brand is naturally designed on the handles of doors, on the ceiling mirror and on the embossment treatment of wall surface, so that a deep impression might be left on the mind of clients. Besides, four VIP rooms of distinguished styles (Modern Retro Style, Gorgeous Boutique Style, Oriental Style and Popular Fashion Style) are elaborately designed, allowing clients to choose the room of their favorite style for business negotiation.