在城市更新的背景下，商場是城市實體空間實現(xiàn)存量煥活的關(guān)鍵一環(huán)，通過創(chuàng)意賦能、科技助力將老舊商場打造為新時代順應(yīng)消費理念變化的商業(yè)綜合體，目前是我國傳統(tǒng)商業(yè)空間更新改造的主要方向。當(dāng)消費趨向體驗化、社交化、多元化發(fā)展時，集沉浸式體驗、多元化社交、創(chuàng)新性消費為一體的文商旅綜合體正在成為城市的時尚與潮流。

　　Along with urban renewal, shopping malls play a pivotal role in revitalizing the stock urban spaces. Old shopping malls can be transformed into commercial complexes complying with the consumption idea in the new era through creative transformation and science & technology. In consideration of experience, social and diverse consumption trend, the main direction for urban renewal of traditional commercial space in China at present lies in cultural, commercial and tourism complex integrated immersive experience, multiple socialization and innovative consumption.

　　商業(yè)是城市的重要載體，存量商業(yè)改造、城市更新亦是商業(yè)提質(zhì)發(fā)展的重要一環(huán)，以朝陽大悅城為核心的經(jīng)濟商圈也在加速升級。朝陽大悅城作為“五星級購物中心”，位于北京城市東部朝青板塊的核心地段，憑借其年輕、時尚、潮流、品位的獨特魅力，已成為集居住、工作、休閑娛樂于一體的重點城市生活圈。

　　Commerce is an important carrier for cities. Stock commerce innovation and urban renewal are also very important to improve quality and development of commerce. The economic commercial circle centered on Chaoyang Joy City is under upgrading at a fast speed. As a “five-star shopping center”, Chaoyang Joy City is located in the core area of Chaoqing Block in the east of Beijing. Featuring some unique charm, such as young, fashionable, trendy and elegant style, Chaoyang Joy City has become a key urban life cycle integrated with residence, work, leisure and entertainment.

　　朝陽大悅城B1在空間升級改造、調(diào)整功能及復(fù)合利用等方面進(jìn)行了深度實踐研究，將地下空間進(jìn)行城市更新，提升地塊商業(yè)價值，激發(fā)地下空間活力，為傳統(tǒng)商業(yè)設(shè)施更新改造項目實施和各項配套政策細(xì)則研究提供了借鑒，也成為《北京市城市更新條例》出臺以來的地下空間首個試點項目。

　　In-depth practical research has been made for the space upgrading and transformation of Chaoyang Joy City B1. For instance, urban renewal to underground space was carried out to improve the commercial value of block, activate the vitality of underground space. It could also provide certain reference for the implementation of traditional commercial facility renewal and renovation projects, and for research on the details for supporting policies. In particular, it is also the very first pilot project on underground space since the issuance of Beijing Urban Renewal Regulations.

　　朝陽大悅城B1層更新改造以“城市理想生活目的地”，此次設(shè)計在“綠色自然體驗”型商業(yè)方面的發(fā)力，將原有B1層空間改造成為一個“綠色活力潮流地標(biāo)”，同時引入MUJI中國旗艦店、ole精品超市等品牌，在朝陽大悅城B1層空間中，融入低密度、高品質(zhì)、強互動的商業(yè)設(shè)施。

　　Focused on “Destination for Ideal Urban Land”, the renewal of Chaoyang Joy City B1 floor is made into a “green and natural experience”-style commercial center. To be specific, the original B1 floor space has been transformed into a “green and dynamic fashion landmark” and brands such as MUJI China flagship store and ole boutique supermarket are introduced. Chaoyang Joy City B1 floor is also enriched with commercial facilities that are of low-density, high-quality and strong-interaction.

　　優(yōu)化業(yè)態(tài)組合，減少傳統(tǒng)零售、增加體驗消費，明確根據(jù)自身定位的業(yè)態(tài)組合。

　　確定主力部分，傳統(tǒng)主力店升級、新型主力店引入，確立商場改造后的主力部分與主力店鋪的位置。

　　分布模式多樣化，組團方式、組團分布模式，將各個業(yè)態(tài)合理分布在商場的具體位置。

　　Optimize business mix, reduce traditional retail, increase experience consumption, and define the business mix based on the location.

　　Determine the main part: Upgrade main traditional stores and introduce new main stores; determine the main part and the position of main stores after mall renovation.

　　Diverse distribution modes: Group model; group distribution model, under which various businesses are allocated properly at different sites of shopping mall.

　　改進(jìn)動線模式，增加可達(dá)性，減少網(wǎng)格形使用，增加人流到達(dá)全部可能性，減少商業(yè)死角。

　　銜接內(nèi)部空間，水平動線，設(shè)置回路 、調(diào)整形狀 、調(diào)整尺度，形成連續(xù)導(dǎo)向，有方向、有源頭、有目的的引導(dǎo)人流。

　　提高空間易讀性，強化空間秩序，簡化動線結(jié)構(gòu) 、保證視覺延續(xù)，增加人們對購物空間完整形態(tài)的認(rèn)知把握，提高舒適性。

　　Improve the mode of moving line, increase accessibility, use fewer grids, increase the possibility of arrival by all visitors and reduce dead angles of commerce.

　　Connect internal space; horizontal moving line, loop, adjustment of shape and size, all of which are aimed to form a continuous direction and guide visitors with direction, source and aim.

　　Improve space readability, strengthen space order, simplify moving-line structure, ensure visual continuity; enhance visitors’ understanding and familiarity of the whole shopping space, and improve their comfort.

　　建立舒展公共空間，提升公共空間面積占比、加強視線交流、規(guī)劃通道空間，解決既有商場中過度強調(diào)營業(yè)面積，壓縮公共面積，使得空間感受局促的問題 。

　　塑造差異化空間形態(tài)，分隔空間、合并空間、植入空間，在條件允許的情況下對原有結(jié)構(gòu)進(jìn)行升級變動，呈現(xiàn)出差異化的空間形態(tài) 。

　　提升視覺觀感，保持視覺整體感、維持視覺連貫性、豐富視覺效果，解決商場中視覺感受繁雜的問題，為消費者營造良好的視覺觀感 。

　　營造氛圍體驗，創(chuàng)建主題場景、改善聲光背景、IP形象植入，從氛圍體驗的營造入手建立既有商場個性，打破同質(zhì)化現(xiàn)狀。

　　Establish a stretched public space, improve the ratio of public space area, strengthen visual communication, plan passage space, and solve the problem of restricted space feeling ascribed to overemphasis on business area and minimization of public area.

　　Create differentiated spatial form, such as separation space, merging space, implantation space, and upgrade and change the original structure if possible, in order to show differentiated spatial form.

　　Promote the visual perception, keep the whole visual impression, maintain visual consistency, enrich visual effect, solve the problem of disorderly visual effect, and leave a good visual impression on customers.

　　Foster favorable atmospheric experience, create themed scenes, improve acousto-optic background, implant IP image, and cultivate special characteristics for shopping malls by emphasizing atmosphere experience in order to make these malls different and special.

　　優(yōu)化邊界界面，增加標(biāo)識性、增加通透感、制造新舊融合、聯(lián)系周邊環(huán)境、賦予媒體功能，邊界界面是最能對外界展現(xiàn)出變化的部分，通過改造將更加增強競爭力 。

　　融合邊界空間，增加灰空間、延續(xù)商業(yè)氛圍，解決商場中建筑單體與外部空間割裂的問題。

　　統(tǒng)籌節(jié)點分布，節(jié)點類型、節(jié)點層級與數(shù)量，增強空間層次感，建立一套完整的空間序列。

　　Optimize boundary interface, enhance the impression of special image and sense of transparency, integrate the new and old decorations, harmonize the surroundings; lay emphasis on media function. Boundary interface is the part that can best show all changes externally and will become more competitive and special through renovation.

　　Merge boundary space, increase grey space, extend commercial atmosphere, and solve the problem of separation between single buildings of shopping malls with the external space.

　　Coordinate the distribution, type, layer and quantity of nodes, enhance the sense of depth of space and establish a set of whole spatial series.

　　整體空間運用點、線、面相結(jié)合的設(shè)計手法，將設(shè)備燈帶與線性元素相結(jié)合，貫穿于空間中，整體設(shè)計設(shè)簡潔流暢。

　　The whole space is designed through a combination of point, line and face. Equipment light belt is combined with linear elements, which is used in the entire space to make design concise and smooth.

　　空間頂面灰色風(fēng)口帶造型應(yīng)與店鋪邊線平行，保持空間的流暢性與統(tǒng)一性。柱面采用與環(huán)境色調(diào)相近的香檳金屬板飾面，并做圓角和分縫處理，增加柱面造型細(xì)節(jié)。地面邊線輪廓與頂面邊線輪廓相呼應(yīng)，保持空間整體感。

　　中島部分以淺灰色藝術(shù)肌理漆和香檳金金屬質(zhì)感相搭配，頂造型采用圓角自由切割將頂面造型進(jìn)行分割處理，使頂面造型靈動、時尚。并用燈帶強化造型輪廓，突出精致、品質(zhì)感。店鋪增加綠植陳設(shè)，烘托整體自然、舒適的空間氛圍。

　　The shape of the grey tuyere belt at the top of the space is made in parallel to the edge of shop, in order to maintain the fluency and consistency of the whole space. The column surface is designed with champagne sheet veneer similar to the environment tone with rounded edges and parting handling, in order to add cylinder shape details. Make the sketch of ground sidelines correspond with top side line sketch, in order to keep the sense of wholeness for the space.

　　As for the display cabinet, the grey paint with artistic texture is well matched with champagne gold metallic structure. The top is however divided freely into several parts in the form of round corners, making the model smart and fashionable. Light belt is also employed to strengthen shape sketch and outline elegance and sense of quality. Plants have also been used in shops to highlight the overall natural and comfortable space atmosphere.

　　城市更新不僅是對老舊建筑和空間的改造與升級，更是對城市活力和文脈的延續(xù)與傳承。通過有序有計劃的城市更新，可以激活城市活力，減少資源浪費，保護(hù)城市文脈。對于商場建筑來說，通過改造再利用，不僅可以適應(yīng)現(xiàn)代化使用需求，還可以為城市帶來新的活力和魅力。

　　Urban renewal means not only renovation and upgrading of old buildings but also extension and inheritance of urban vitality and context. Orderly and planned urban renewal could activate urban vitality, reduce resource waste and protect urban context. Through renovation and utilization, the commercial malls could not only satisfy the modern use requirements but also bring new vitality and charm to cities.

　　朝陽大悅城將通過商業(yè)建筑空間迭代新生，不斷抒寫關(guān)于品質(zhì)生活、環(huán)保自然與潮流體驗的全新篇章，為朝青商圈的發(fā)展注入新的動力和活力，為北京國際消費中心城市建設(shè)貢獻(xiàn)積極力量，以期更多地為“更朝陽、新朝陽、更新朝陽”提供生動案例。

　　本次朝陽大悅城這一首例地下空間城市更新實踐為索引，總結(jié)沉淀經(jīng)驗，在后續(xù)其他商業(yè)煥新和迭代中有策略、有路徑地求新求變，助力持有型資產(chǎn)打造成為符合首都城市定位的消費產(chǎn)業(yè)加速器和助推劑。

　　Chaoyang Joy City will write brand new chapters on quality life, environmental protection, nature and trend experience continuously through iteration of commercial architectural space, thus injecting new vitality to Zhaoqing Commercial Circle, and making great contributions to the construction of Beijing as an international consumption center. It could also serve as a vivid case for “upgrading and updating Chaoyang”.

　　As the first case of underground space updating, Chaoyang Joy City could be a very chance for summarizing experience, so as to realize strategy and path-based transformation against other commercial malls in the future. It will also play a pivotal role in accelerating and boosting the construction of consumption industry based on Beijing’s positioning as the capital city.

　　項目信息

　　Project Information

　　設(shè)計面積 | 15000㎡

　　完工時間 | 2024.2

　　項目地址 | 北京市朝陽區(qū)

　　項目業(yè)主 | 大悅城控股集團物業(yè)服務(wù)有限公司